Bucket List: Faculty

We’ve all got the list somewhere- in our brain, on a sheet of paper, saved on a floppy disc sitting in a box in the back of our closet. Maybe there’s an app for it. I’m referring to the evolving list of what we wanted to be when we grew up. Here’s how mine went:

  • 5 years old: veterinarian
  • 12 years old: archaeologist
  • 15 years old: anthropologist
  • 18 years old: sociologist
  • 20: sociology professor
  • 22: “something to do with nonprofits”
  • 25: prospect researcher

The rest, as they say, is history. Since the age of 15, my ambitions have been geared towards understanding people and/or helping them. For awhile there, I thought it could be great to teach college students theories behind observing and understanding people. To be honest, that ambition has never fully gone away. In the back of my mind, I’ve always thought it would be great to pursue a second career in teaching later in life (much later).

This week, I got to realize a bit of that dream. I served as faculty for the CASE Development Researchers Conference in Baltimore, MD. This was an amazing experience. Don’t get me wrong, it was exhausting. All the prep work leading up to the conference was hard work. Being “on” for three days straight was mentally challenging. Post-conference catch up on everything I couldn’t get to earlier in the week was rough. But it was all immensely worth it.

For those of you who aren’t in development (hi Mom and Dad!), CASE is an organization devoted to advancing excellence in higher education institutions, mainly through conferences, webinars, studies, articles, etc. They do a lot of work in the areas of marketing/communications and development (fundraising). This is their annual conference devoted to prospect research, prospect management, and analytics professionals. Since almost all attendees are from higher education institutions, the topics covered can be a bit more targeted (no need to discuss HIPAA laws or prospecting for donors for the dinosaur exhibit). It is purposefully a smaller audience (75 attendees), and is set up so the same four people talk the whole time, with the exception of a guest co-presenter and a couple high-profile keynote speakers.

In a normal conference, you might have 15-20 sessions in a three day span put on by 15-30 people; in our conference, there were 15-20 sessions put on by seven people. There are some benefits to doing it this way- the conference planning is easier since you don’t have to coordinate with 15+people, and the conference has a more cohesive theme to it since you’re listening to the same people throughout. If you are in the industry and you’ve never attended, I’d encourage you to consider this conference next year. It was my first conference as a new researcher back in 2006 and I still remember it. Here’s proof that I was there (I just unearthed this from a box this morning!):


To quote prospect researcher extraordinaire Catherine Cefalu (follow her blog here), I genuinely nerded out over many things at this conference. Here are the highlights (get ready for lots of hyperlinks!):

Faculty: this group was top notch. I’m honored to be considered in the same sentence as them. Roslyn Clarke is assistant director of research at Harvard. I’ve known some great financial industry researchers in my day, and Roslyn is absolutely in that category. The woman will go to the business library at Harvard and read the footnotes in hedge fund compensation books, taking crazy notes because you aren’t even allowed to photocopy some of this stuff! On top of that, she can talk about it to a crowd of people in terms that make us all understand. Considering a lot of us in prospect research are soft-science folks, that’s quite an accomplishment!

Bernardo Villasenor is director of prospect management at Emory University. Bernardo’s brain is three steps ahead of the rest of us. This is a common trait for big data/analytics people, and Bernardo is among the most skilled I’ve ever worked with. I can see his brain working towards a solution before the rest of us have even realized there’s a problem. For example, He would probably look at a unit dashboard report and think through ways to efficiently deploy their development officers in a different area of the country before I’ve even figured out what the X and Y axis of the dashboard are reporting on. Bernardo and I co-presented a session on relationship mapping where he worked in the terms “homophily” and “heuristics”; meanwhile I showed attendees how to google someone’s Bacon number.

Chris Pipkins is AVP of advancement information services at James Madison University. Chris was responsible for pulling all of us together for this conference and was the ultimate cool guy conference chair. Nothing phased him (except maybe completing his PowerPoints). Chris has managed the research team at JMU for a long time, and has done an amazing job integrating the work of his various teams. What’s great about having someone in a leadership role that understands data at the helm of a conference like this is that he realizes that the content needs to focus on the interpersonal dynamics of the work place, not just the nuts and bolts. Chris used a great slide about mistakes:

car slide

The point is that you can’t be afraid to make mistakes. Sometimes leaving a major data point out sparks conversation, and those conversations are what actually moves business forward. Perfection is the Achilles heel of many a researcher, so this was a valuable lesson.

Keynotes: David Lawson (NewSci) and Rob Scott (MIT) were each on hand for a keynote address, and they participated in a Q&A session with the rest of the faculty. What a range of expertise and advice both of these guys have! David talked about how we need to make big data our friend, and Rob spoke about research’s role in a campaign. It was wonderful getting to know them both, and I think they added a ton of value for the conference attendees.

Attendees: what a great group! We had people from small schools, large schools, secondary schools, and even someone from a museum (I had to dust off my dinosaur exhibit prospecting tips, after all). There were even attendees from Hawaii and South Africa! In talking with attendees, it was great to hear what everyone is doing. There are some things we are all struggling with (prospecting for interdisciplinary initiatives, devoting more time to proactive research), and other things that some universities are doing really well (relationship mapping, partnering with our frontline counterparts). If you’re reading this and you attended the conference, please feel free to comment about what you valued the most at the conference. Follow me on twitter (@lammeyb) and connect with me via LinkedIn and we can keep the conversation going. Don’t be a stranger!

Food: on Sunday night, we had a core faculty dinner at Fleet Street Kitchen, a farm to table restaurant in Baltimore. It was incredible. Here’s a picture of my dinner:

FSK dinner

I’m not sure what the cube in the upper left hand corner was, but otherwise the meal was amazing. If you’re in Baltimore and you’re feeling fancy, go there!

On Tuesday night, we had an expanded faculty dinner at Nick’s Fish House. We hit crabs with mallets and I ate with a napkin tucked into my shirt. Here are our victims:


I am generally anti working this hard for food, but there is something soothing about pulling a hammer out of a bucket and attacking an already seasoned shellfish. And nothing is more enjoyable than wearing a bib-napkin in front of professional colleagues.

CASE staff: you may not know Jennifer Lichty, but you should. She is amazing. She put us all at ease. She made sure we had everything we needed at the conference. I know she loves her social media crowd, but I’m trying to show her that researchers are a fun group too, and I think she might believe me after this conference. I’d like to grant her “honorary researcher” status. Anyone else second my nomination, or should we make her prepare a sample profile first?

This post could now be a chapter in a book, so I should end here. I have so much more to say and so many more things to nerd out about. If you attended the conference and you have favorite moments or food pictures, please put comments here! If you want to talk more with about the conference, drop me a direct message on twitter or email me.


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